The digital marketing industry is growing rapidly with SEO and SMM being its top performers. According to Forbes, SEO alone is expected to tower an $80 billion economy in 2020. SEO gets more visitors to your websites and every visitor is a potential customer. The main goal of on-page and off-page services is to turn those potential customers into actual customers. However, these services not necessarily grant success if are not provided by industrial experts.
You can use the following key performance indicators (KPIs) to measure the efficiency of on-page and off-page SEO services.
The top KPIs for ON PAGE SEO services are: #1 Conversions
The most important KPI of an on-page SEO service is the conversion of visitors into customers. Conversions depend on not just the SEO optimized content but the overall performance of a website with regard to search engines. If your on-page SEO services are good, you will directly connect to your audience and have better potential customers and higher conversions.
Sessions mean the number of times visitors return to your website. This KPI helps you understand the exact efforts you require to make a conversion. You will know how many chances it took your website to turn a visitor into a customer. Good sessions signify good content but not the best, meaning there are still a few spaces left on your website for improvement.
#3 Average Time Spent on a Page
Pageviews for on-page SEO services are important, however, they are no good if the average time spent is low. Low average time on a page indicates poor content and a low conversion rate. Either your website is not delivering proper information or the information provided is not helpful. If the quantity of content is low then you require more efforts on other factors of on-page and off-page SEO.
The top KPIs for OFF PAGE SEO services are: #1 DA
High domain authority signifies better quality links from quality and trusted sources. Sites with high DA have a better chance to rank high on Google as quality backlinks mean a reliable website. DA not only effects search engines but also internet users. If people find more links redirecting to your website for a related topic, its obvious they are going to trust your website. Good off-page SEO services provide better backlinks and high DA.
#2 Referral Traffic
Referral traffic refers to the traffic that comes from other websites. A good amount of referral traffic means that the links are coming from appropriate sites that have already targeted your desired audience. High referral traffic means better chances of conversion.
Many off-page services are good in getting you the desired quantity of backlinks but those links are not useful if they are not getting you high referral traffic and DA. Kindlebit Digital Marketing Experts are serving the business industries from the past decade and have always stood firm to their promises. Feel free to explore our website to get more info on our excellent off-page and on-page SEO services.