CRM or customer relationship manager is a technology software that helps manage a company's relationship with current customers and potential customers. A CRM allows combining all communications from mails, calls, texts, form fills, meetings, messages etc. thus allowing for a smooth operation and organization within the company as well as outreach to current and potential customers. The data in a CRM gets automatically updated depending upon the action taken by users which wouldn’t have been possible in a spreadsheet hence CRM plays an integral role in company’s growth as well. There are many different types of CRM however the industry leading being ZOHO, Salesforce, Microsoft Dynamic 365.