After the SMART goals for the campaign have been discussed, post this exercise, the email campaign is set up considering it. This campaign contains triggers that are used while sending different kinds of personalized emails, different templates of emails that could be sent, etc. any campaign would not do justice to itself if it were not maintained. Through the curation of data in the campaign, marketers get a better idea regarding what kind of content is performing and what isn’t. This allows marketers the flexibility of changing campaigns to achieve better success down the road.