According to the Cambridge Dictionary definition, sport is defined as a game, competition, or activity needing physical effort and skill that is played or done according to rules, for enjoyment and/or as a job. Sports have been an integral part of human society and they have helped humans to develop social skills such as being happy while being competitive, how to control and manage your anger, how to cooperate with others, etc.

This has meant that the sports industry would be an imperative part of human civilization. With such enthusiasm has the sports industry grown that it is now a $501.43 Billion industry, as per research and markets report. The sports industry was among the pioneers to take advantage of technology when it began radio announced and then live telecasted on television. So, it was only logical that the sports industry would embrace even more technology and would get ahead of other industries in entertaining the masses while also using technology to improve athletes’ performance.

Here are some areas where the Sports Industry has embraced technology

Brick-and-mortar shops, especially those associated with adventure sports such as snowboarding, surfing, mountain biking, etc. are among the principal beneficiaries of using technology to increase awareness and attract customers which in turn leads to sales. Since the average amount of investment in these sports is higher so customers generally require more persuasion. These shops generally invest in websites and social media extensively. They use social media to showcase beautiful images of their offerings, and special offers that are ongoing and using the power of tracking offered by social media to deliver specially targeted ads for their products once the customer is on the journey to purchase the product, they gently nudge the customer to their aesthetically laid out yet simple website where products can be purchased without any hassle.

sports clubs with a huge fan following are leveraging the power of social media to stay connected with their fans. They often work with digital marketing agencies that help them devise the message they want to deliver online and help clubs increase their following as well. As these followers or fans act as a social currency for these brands. They get to know about every announcement of their clubs on the club’s social media page this also acts as a place to unveil new kits and merchandise, which further connects to websites or mobile apps. These websites or mobile apps are proving to be the one-stop shop to buy match tickets, merchandise, and a lot more, directly from the clubs thus providing them with other sources of revenue.

Sports stadiums are known to host great matches from memorable football matches between countries to clubs, cricket matches, and track and field events. However, stadium owners are now leveraging the huge amount of space that they have for other purposes as well. Recently some stadiums are allowing wedding parties to be held at their stadium. Some stadiums are already known to host more than one football club all this illustrates that stadiums are multipurpose places and hence it is imperative that there exists a website which allows people to see the stadium in its full glory. This website can function as a one-stop place where people can book it for different activities.

Online gaming is gaining a lot of traction over the last five years. The pandemic only increased it further. Many online gaming studios are developing their own technology stack on their websites for people to enjoy games. Many game streaming platforms are also mushrooming; these platforms require extremely fast and responsive websites along with big data servers to be able to host the amount of data that is sent through these games. Some platforms are also issuing non-fungible tokens to players online for various game tournaments that happen on these platforms.

At the university and school levels, they provide opportunities for budding athletes to develop and turn into professionals with the right guidance and training regime that is offered. However, maintaining football fields or basketball courts, or stadiums for track and field events is not an easy expense. To circumvent this, some universities and schools have started broadcasting their sports events live. Using the latest cameras and technology equipment has become possible. Also, they are incorporating video recording software which can record the matches, which can later be uploaded across social media platforms or on YouTube, Daily motion, etc. All this allows maintaining these expensive stadiums easy on the universities and schools.

Sports have been an important part of human civilization from time immemorial. They have helped the human race develop various social skills and the sports industry itself has employed countless people directly or indirectly. IT is just helping them attract other avenues of growth so that they can all stay afloat, and help keep different stakeholders' love for their game while also allowing them to earn a living from it. If you would like help in any of the above verticals or you are just starting or stuck in any of the processes, we would be happy to help scale your business.

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