Information technology has helped every sector innovate and become more productive. It has become a backbone of a lot of sectors and has helped them tide over the pandemic. It is no wonder that IT was the most profitable sector during the pandemic and was able to keep the best talent employed. Under IT, various models work; such as application outsourcing, business process outsourcing, and infrastructure outsourcing.

With the rise of the Software as a Service (SAAS) model, a lot of companies are working on creating software that helps other businesses automate processes, handle lead generation, integrate one application with another, etc.; since all their resources are tied up in developing the software, providing support, and maintenance. They are short-staffed, when it comes to developing a website; so they frequently hire developers to assist them in developing websites that are fast, fluid, responsive, SEO-friendly and tailored to the needs of the company. These developers create bespoke websites which appeal to the company’s target audience and help showcase the software in action through videos, blogs, etc., while also acting as lead generators for the companies.

The development in technology has pushed the boundaries of the kinds of devices that have become available on the market; from smart bulbs, fans, ACs, to TVs, and refrigerators. All of this has meant that providing security across this myriad of devices has become a problem. Many cyber security startups are working on setting up firewalls that even prevent these devices from getting attacked by cybercriminals. Similar to SAAS partners, they also require websites to showcase their portfolio, provide support, generate leads, etc. Their inexperience in handling social media also means that they work with digital marketing agencies who help them chart out social media strategy, where and when to target ads, how to leverage social media data to better tailor offers, etc.

IT outsourcing firms often have too many hats to wear. They go from preparing social media strategies for their clients, writing great copy for clients, creating software solutions, creating APIs, etc., to a point where their own website content suffers sometimes. They require educational and engaging content with which they can showcase their current as well as prospective clients. Hence, they often hire copywriters who help keep the firm’s website content updated with the latest offerings, case studies, blogs, etc.

As remote working became the norm because of the pandemic, firms were forced to invest in solutions that made remote working easier. Some decided to use already available solutions on the market from various players. However, some companies saw this as an opportunity to get their own solution, which assisted them with the hope that they could market it in the future. Though developing a desktop or mobile app is easier said than done, most decide to hire desktop or mobile app developers who make those apps for them. By having a custom solution, they are assured of the data security that firms highly value. Also, this one-time cost would be more beneficial to them than paying for a yearly model.

For any firm working in IT, whether it is in cyber security, CRM, social media scheduling, analytics, etc., having no downtime for their website is a must if they want to succeed in the highly competitive tech space. To achieve that, websites are moved from physical server models to cloud-based solutions as they provide no downtime, frequent backups, restoring to the last version, etc. among the few features offered. Although not everyone has expertise in it, they often hire cloud- server developers who assist in the transition of the website; so that the firm's core business doesn’t get hampered.

Information technology as a service (ITaaS) has completely revolutionized the way IT is being approached. Rather than considering IT only for solving issues with other sectors, it is also helping firms already working in the IT industry to leverage the power of developers, marketers, copywriters, etc. to improve their own businesses; which in turn helps them serve other businesses better. If your IT firm is in need of resources to improve workflow, we would be happy to help.

• Website design and development.
• Mobile app design and development.
• Desktop app design and development
• Social media marketing services
• Copywriting services
• SEO and SEM services
• CRM development and deployment
• Cloud infrastructure development and deployment