Finance sector is the driver of economy. Faster capital access across centuries has helped businesses develop across the globe which in turn developed countries of the place of operation of these businesses. Financial institutions particularly banks have played a vital role in the dispensation of money to people and are the ones who have helped secure people credit for their business ideas; however, businesses are also leveraging the power of market instruments to get easier access to credit for their expansion, paying salaries among other things. Despite all these, ways are available for access to credit and investment. Financial sector has an appetite for innovation that is unparalleled, of course, for this it has needed the support of Information Technology to upscale moonshot ideas and ideas that just make the lives of different stakeholders in the financial sector easier.

Financial institutions and investment institutions like banks, hedge funds, stock market brokers, etc. everyone understands the importance of having a website as most of the transactions happen digitally. For every query that people have, they resort to online search as the resolution over there is much simpler and requires time which is insignificant if they were to contact their bank, hedge fund manager, or stock market broker. Banks are also deploying chatbots on their websites which can resolve all the basic queries of their customers. Websites with an extra set of security built in also allow internet banking, electronic fund transfer, placing orders for stocks, etc. all this is leading to more convenience to customers.

As more people are starting to invest across the globe, financial education is also on the rise. More websites are being set up that offer the basics of investing, how to select the right stock to invest in, and how to read a balance sheet, among other things.

While setting up your website is the first step towards the digitization of financial services, it is just half of the job done. Websites need to be well-polished with great UI and UX, and content should be easier to understand. Websites having great SEO rank higher and hence can attract most of the audience traffic. Higher traffic also leads to increase leads and more customers; thus SEO helps increase the customer base. This is true in every sense for websites that offer courses related to financial education as they get the best out of traffic that lands on their websites. By using a website for selling courses, they can monitor every step of the client journey, and hence can optimize every step to increase sales even more.

With the increased penetration of social media apps and websites, social media influencer culture has increased manifold in almost every discipline. A countless number of social media influencers in finance or financeprenuers are on the rise. They impart financial education, content that helps people save money, teach people about different kinds of financial instruments, and everything in between. However, they may not know how to use analytics of social media to gain even more followers which further translates to more sales. This is where a digital marketing agency helps as they analyze analytics, create content calendars, help set up webinars, etc., all these further increase audience engagement.

New-age financial investment instruments like Cryptocurrency have blockchain as its underlying technology is blockchain. Blockchain is a distributed database where data is stored across a network of computers. In the case of a decentralized blockchain, the data once entered is irreversible. This makes every transaction highly secure. So many new Cryptocurrencies are being set up which are leveraging this technology with the hope that as Cryptocurrency becomes more accessible, it shall become the currency of the future. To develop the tokens which are used often requires a lot of expertise something which may not be available, and entrepreneurs often hire developers who have experience in developing it.

For higher penetration of financial services in people’s hands, it is a must that people can do financial transactions from Smartphones. Hence, financial institutions have been rolling out mobile apps which help do every transaction from their Smartphone directly. From money transfers, to placing orders online all those transactions can be done through mobile apps and the infrastructure built around them. With more people doing transactions on their phones, fewer people are likely to visit banks for their day-to-day money transfer and shopping needs.

Financial institutions and investment institutions have been quick to adapt to the changes in the industry realizing that any sort of delay from their end would mean that customers can always take their business elsewhere. If you are still on the fence regarding what you need to do to join the IT revolution or need assistance in any of the above-mentioned areas, we are here to help. Do contact us, we shall be happy to help!

• Website design and development.
• Digital marketing services including SEO.
• Mobile app design and development.
• Cryptocurrency development .