ERP or Enterprise Resource Planning is a type of software used by companies to manage their day-to-day business which includes accounting, compliance, human resources, salary allocation, lead generation, lead monitoring, etc. All these features in built-in ERP help companies stay ahead of these issues; thereby the company can focus on their core business more easily and efficiently.

ERP software enables faster intra and inter-departmental communication as the data available to across departments and within the department is encapsulated and is only available as per roles decided thus providing complete privacy of data.

For any organization having a website is a must however linking their ERP software with the website is easier said than done. The ERP software should be properly configured which allows further integration easily while creating APIs that allow linking of ERP with websites

Smaller organizations who have just started to scale their business recently need a good website which can act as a first digital touch point for their current and prospective leads/customers. A good website can help resolve some queries of your leads/customers as well as allow the organization to deliver the kind of message they want to deliver for their organization. The website plays an essential role as the organization grows as a strong website would help answer most of the queries going forward; it shall also act as a lead generator.

Some organizations, who have already invested in ERP, have come to realize the rising cost of third-party solutions as their own employees increase in the organization, and hence they are moving to get custom ERP solution for the organization that allows easier scaling up in the number of users and features as per the needs of the organization. Another advantage of using a custom ERP solution is that this ERP would be able to easily integrate with the organization’s website as well as a mobile app which the organization may decide to get developed or already has; however, the ERP solution wasn’t integrated with the app.

To take advantage of Smartphone usage on the employees' side, mobile apps are created that take into account the data that gets fetched from ERP directly to the app and vice versa; thus allowing employees to update leads, sales figures, etc. directly from the app and providing convenience to the employees.

Some organizations are also getting mobile apps created for the consumer end of the business, where these apps are being used by consumers to manage the services they have availed from the organization. Thus, the consumers are in complete control of their appointments, expenses with the organization, next-due appointments, etc. directly from the app. Studies have shown that consumers really like apps where they can manage their services as this gives them a sense of control over their interaction with the business right from their pocket.

As any organization requires a good digital presence which is already incorporated via the website; however, organizations are also using social media to disseminate information, attract leads, and create great offers. However, it is difficult for organizations to manage them as they don’t have expertise in managing social media hence they often work with social media agencies in managing content.

Organizations across the globe whether big or small have realized the importance of using ERP as it allows these organizations to streamline their business. However, they are also using IT to improve other aspects of the business as well.

• Mobile app design and development
• Website design and development
• Custom ERP creation
• ERP integration with website and mobile app
• Social media management