With the turn of the century, global tourism has increased a lot. People often travel within the country and sometimes to other countries. This educates them about the difference in culture in other countries and sometimes within the country as well. In the last decade; however, the general age of travelers has decreased, and they generally fall in the category of millennials and gen z. This has prompted travel agencies, destination outlets, agents, etc. find the way how they interact with this new audience.

The bare minimum search for any destination starts on the internet these days. People type their queries on search engines and are delivered results. They are treated with various websites, some informative, some travel agencies, and some travel agents that help people plan their vacations. In the case of informative websites, they provide ideas about the places you could visit, main attractions in the area, how to reach and sometimes have partnered with hotels in the area to provide discounts. On the contrary, in the case of travel agencies, they provide a one-stop solution for the entire trip with strategic partnerships with hotels, restaurants, destination outlets, entertainment centers, etc.

No matter how good the website is if it isn’t getting organic traffic, it would become difficult for it to sustain. Hence, travel agencies, agents, and even informative websites often take the services of digital marketing agencies. These agencies help identify opportunities to tap into organic traffic by revamping the content of the website, having better blog posts, and improving the UI and UX of the website. Not only this they help plan social media strategy right from content to when certain content shall be uploaded to what kind of audience they want to target. These agencies also help travel agencies partner with travel bloggers or vloggers who visit these places and in return feature them in the blogs or vlogs or social media pages. This in turn leads to higher organic reach for these travel agencies and better client retention as well as easier new client acquisition.

To further tap into different customer segments, travel agencies are also getting mobile apps developed. Current search trends also seem to indicate arguments in favor of it as more people search for things on mobile devices hence it is imperative that their first contact with any travel agency is good. By having a dedicated mobile app, people can book itineraries right from it, check the flight schedule, hotel confirmation, etc. right from the app. The mobile app is also paving way for innovations such as AR and VR to be integrated into them. These technologies further enhance user experience thus fueling buying decisions.

With the vast amount of data travel agencies handle and have of their clients it is paramount that they invest in a desktop or web app solution that assists them in getting insights into customer spending, which destinations are preferred at a particular time of the year, which are the preferred destinations, automation of tasks like taking client data from a website to be stored on their servers etc. all these valuable insights can help in tailoring offers to clients. This software also keeps client history and thus helps offer certain discounts to loyal customers something which wouldn’t have been possible earlier.

A chain is as strong as its weakest link; this cannot be truer for a website. As for the website, the amount of uptime it has reflects the amount of money it can for the travel agency. Travel agencies have already moved or are moving from physical servers to cloud-based servers to drive their business because it is much easier and more affordable to maintain than their physical counterparts. They also provide backup support which is essential for any business.

Web browsers are starting to get tougher on third-party cookies this is in line with the general perception that it causes too much amount of data collection by websites and various laws are being passed in different countries that are making privacy enforcement necessary. Websites are getting prepared for a world without third-party cookies, but this also means that they invest in good CRM (customer relationship manager) software that helps make informed decisions on first-party cookies data. A good CRM software uses all this first-party data to prepare a general idea of a client whose websites, in turn, create an offer, especially for that client which is delivered generally through emails as email still has the highest ROI which is achieved via email automation software.

As the world borders open post the pandemic, every stakeholder related to the tourism sector is bracing for people to visit them; however, this time most of the interaction shall be through digital means. If you are any of the stakeholders who do not have an idea about how they can take advantage of digitization, we would be happy to help you get there.

• Website design and development.
• Mobile app design and development.
• Digital marketing services including SEO, email marketing services.
• Desktop or web app design and development.
• CRM development services
• Cloud infrastructure development and deployment