Automobile industry is a fast-paced industry that knows the importance of innovation and has embraced every new kind of technology that has been part of its development until now. Information Technology has been the enabler of the automotive industry for the better part of two decades now and it has helped develop crucial areas from inbuilt navigation, self-parking and self-driving car heads up display, etc. IT also enables smoother communication and better integration of the supply chain between dealers, manufacturers, and customers.

With millennials and gen z entering the market to buy their first vehicle; dealerships and manufacturers have come to understand that these buyers generally prefer to research online before making a buying decision, and hence these stakeholders are using this as an opportunity to revamp their websites as per the needs of these prospective customers. Websites act as a facilitator for these millennials and gen z customers as they can know every basic detail about vehicle right away from the website; they can check all the latest offers available to them. As for dealers, the website acts as a qualified lead generator and people you can target further.

The website’s discoverability depends a lot upon the ranking of the website across the search engine results page. Something which has become exceptionally difficult for the past two decades. This is where search engine optimization (SEO) helps. SEO helps websites improve their rankings, which increases discoverability, thus also helping those websites. This is particularly true for websites that offer reviews on different types of vehicles. These websites rely heavily on their discoverability and hence for them having the right SEO strategy is imperative. This is where an SEO service provider is beneficial as they improve the website’s crawlability by helping improve UI and UX, content of the website, remove dead pages, improve and create meta descriptions, etc., and that improves the website’s ranking.

A website stored on a physical server is at a far higher risk of crashing than its cloud counterparts. As cloud-based websites aren’t dependent upon physical servers to be kept running by the dealer or manufacturer. These servers also take a backup of all website data and hence can restore data to the last point of fault. All this leads to increased mental security for the dealer, company, or manufacturer as an assurance of services is there even as something broke down. A cloud infrastructure provider assists in achieving this.

A significant part of marketing nowadays happens across social media cause that is where people are most active during the day. Using social media cars, bikes, scooters, etc. features are showcased. Some brands are really taking their social media game very seriously with brands sometimes going live across social media platforms for new launches. On the other hand, dealerships are leveraging the power of social media even more effectively, they also showcase the products they have available, allowing prospective customers to directly message them about their queries. Some dealerships also offer special kinds of offers and discounts to their social media leads. 

Manufacturers are exploring other areas where they can interact with their customers directly and not be dependent upon dealers. So, to avoid dealers and provide better control over their products and services manufacturers are getting mobile apps developed. These apps provide services like turn-by-turn navigation built-in, location tracking of vehicles, and service reminder among other things. By having these apps directly on their consumer’s phones, manufacturers know what kind of features their customers expect of them. Also, these apps aid in increasing the revenue of manufacturers while also helping consumers thus proving to be a win-win situation for everyone.

For dealerships and manufacturers, it is imperative that they must know exactly the amount of inventory they have as having too much or too little can be detrimental to the business. They have understood this lesson and already investing in a good CRM, inventory management system which can integrate with their supply chain. This software exists as desktop-based applications or web-based applications with each providing its own set of benefits and drawbacks one over the other; however, it is much better than trying to maintain inventory manually. They also provide the ability to automate things, thus providing staff members with time to innovate and look for other avenues of growth.

The automobile sector has benefitted a lot from technology and with the advent of IT in automobiles; it has helped improve the sector in customer support and better deliverables to customers. To know more about how IT can help your dealership or brand do reach out to us, we would be happy to help.

• Website design and development.
• Mobile app design and development.
• Digital marketing services, including SEO.
• Cloud infrastructure development and deployment.
• Desktop and Web app development.