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Off Page SEO
For any website, the kind of websites that link to it and the websites it links to affect the website ranking something which all the search engines assign credibility to any website. This is where off page SEO comes in, by strategically selecting the websites that are useful for your business and disowning the ones that may be detrimental for your business. Off page SEO helps improve the authority of the website in the eyes of the search engine which in turn leads to higher ranking in search engine.