Articles like blogs are long-form content however as a rule of thumb articles are a much longer form of content than blogs. They provide businesses an opportunity to market their products and services directly as they are detail-oriented and hence provide a lot of information to the users. Thus, creating a rapport among the visitors of the website. Having great articles on the website also establishes the business or individual as an expert in the field which in turn helps improve the website’s credibility thus leading to higher SEO ranking as search engines award higher ranking to the ones that establish themselves as experts in any field.