Social media has changed how people interact with each other. Initially started as a way to get connected with your old friends, status updates, job search, etc. have evolved over the years and are now comprehensively used by businesses as an important part of their marketing strategy. As their user base has increased; creating content that is engaging for the public is now more difficult than ever. This has led to specialized content writers who write great copy for social media which helps businesses land new followers, leads, etc.