Instagram, a highly visual and engaging platform initially started as a photo-sharing platform. Instagram also has more than 1.3 billion active users as per the 2021 stat. Instagram’s user base primarily includes millennials and gen z, so the content over there generally resonates with people of this age group. Though for businesses, these age groups are a gold mine because they are the ones who are the most active spenders online, and hence businesses have been quite active in spending on Instagram. Also, as Instagram comes under Facebook’s family of apps hence advertisers get access to Facebook Ads Manager and they can leverage it to attract the right kind of audience for their product or service.