Twitter started as a micro blogging platform where status could be updated in real-time. It boasts a user base of more than 400 million globally. Twitter is uniquely positioned in the social media platforms as its user base is generally university-level graduates which means that Twitter has people that are rather working at higher positions in various organizations, and hence businesses targeting high ticket sales are generally much better to spend their marketing efforts on Twitter as on it chances of conversion are much higher than other platforms.