For businesses, a lot of leads and sales they generate are through the ads they put on social media ads. Social media apps provide a lot of ways in which advertisers can leverage to put content that could lead to potential leads and conversions.

However, this is easier said than done as a good ad copy is essential as a lot of advertisers are competing for the ad space. A great copy is not only a delight for the customers but also helps keep the cost of advertising down as good ads are rewarded more easily, and often lead to higher click-through rates; thus, leading to decreased customer acquisition cost (CAC) and higher return on investment (ROI).