Sales funnels are an important arsenal in any marketer's quiver. They help move the target audience from different stages to conversion and provide great insights to marketers about their audience; hence, every website owner should use at least one form of click funnel or the other to better understand their audience.

The sales funnel has 6 stages: awareness, interest, consideration, intent, evaluation, and purchase.

All these stages play a different role in nudging the customer to make a purchase or act as a lead and hence marketers work with designers to carefully craft sales funnel pages that drive customers while working on these pages continuously to optimize them for further conversion.