Social media has changed the way people communicate with one another as well as for businesses in how they interact with their customers as well as acquire new customers. With the rise of the number of users, businesses across social media platforms it has become notoriously difficult for them to create engaging content which works consistently; hence, they sometimes work with social media management companies on the outside or sometimes hire in-house talent that helps them create content which resonates with their audience.

Content across social media should follow a certain kind of design philosophy which may not be possible without a designer having a closer look through the entire process. A designer also helps set the color palette, and what kind of graphics shall be used along with the logo of the business. Thus, designers give a boost to the social media pages of businesses.