Facebook is the world’s largest social media platform. With more than 2.8 billion active users as per 2021 stat, this is a testament to how important having a Facebook marketing strategy is. Like any social media platform, Facebook allows two kinds of posts on its platform: organic or paid ads. With a Facebook Business Page, certain tools are provided which give detailed insights regarding the audience which includes page views, post reach, likes, etc. using these tools helps any business understand its audience better which in turn translates to better products and services for the customers.