LinkedIn is a professional networking site with more than 875 million users globally. LinkedIn provides a page feature which businesses can use to create their presence on LinkedIn. Here businesses can share case studies with their audience, live events with lead gen forms, etc. all these work as organic posts for your page in case of paid ads, LinkedIn provides some extra functionality over organic posts. People from different walks of life use LinkedIn for different purposes where it is used for finding jobs, hiring a new employee, broadening professional relationships, or learning and becoming certified in a new skill. LinkedIn allows short posts which can work as an update to your network, long-form articles where different concepts can be explained.