Twitter initially started as a micro blogging platform where people could share real-time status updates. Since Twitter allows discussion of niche interests hence the conversations over here are generally more engaging than on other social media platforms. Twitter allows tweets including images, videos, URLs, etc. on its platform as well as paid twitter posts which can include sponsored tweets that include all the above-mentioned features. Twitter users generally tend to be more affluent than the general population and the gender divide is where Twitter generally has more male than female users; hence companies prepare their strategies accordingly.