Instagram, a highly visual and engaging platform, has the highest number of active users globally. The active age group of users active on Instagram is lower than on Facebook and hence companies that generally engage with younger audiences also include Instagram as an important part of their marketing strategy. Its organic content includes posts, reels, stories, etc., similarly for paid ads posts . To leverage the power of billion-plus users, Instagram provides a business account that allows tools like impressions, number of likes, number of comments, etc. to be viewed by the business thus they get insight regarding what kind of content is working for them.