Website banners are excellent tools to be included in any marketing effort. They are used in third-party websites and are used to target the audience of their niche and have been known to keep low customer acquisition costs along with high return on investment; and hence are preferred by marketers to market their products.

A good banner should include a catchy headline, a brief explanation of the product or service, an eye-catching image, a simple yet effective call to action, and brand identifiers like website URL, logo, etc.; thus, creating a great banner requires proper synergy between the marketers as well as designers, so that the banner which is created works exactly as it was intended.