Landing pages are standalone web pages created solely for marketing or advertising a product or service. They have a specific style of content with great graphics and content copy that leads to click-through.

The language must write; the UI, and UX of the page; are in line with the goals that the marketer has as well as the content of the landing page is clear and precise and asks the visitor directly what it wants the user to do as the user lands on the page else the user might get confused; and hence all the efforts made in creating the landing page would go in vain.

Creating great landing pages is easier said than done and often requires the expertise of marketers, and designers working together to create great landing pages.