A prototype for a website is a product that is created to test concepts and adjustments before becoming the final product. It allows for testing different ideas' viability and validating the overall user-experience (UX) approach by mocking up every feature and interaction in the prototype as they would appear in the final product.

It also evaluates how users would navigate from one page to another and test website usability and functionality.

A prototype for the website would typically be a small-scale website with limited functionality however containing all the basic features so that the businesses get a better idea of what to expect once the final website is released. This allows businesses to recommend changes that they want and also gives them the cushion to see the viability of their idea.